UCF uses the font “Gotham” for its branding and printed materials.
Detailed answer to your question
UCF, or the University of Central Florida, is known for its distinct branding and aesthetics. One major aspect of this is the use of the Gotham font for its printed materials and websites. Gotham is a geometric sans-serif typeface that was created in 2000 by American designer Tobias Frere-Jones. It has since become widely popular and used in various contexts, including corporate branding and graphic design.
The use of Gotham in UCF’s branding is not a coincidence, as the university specifically chose the font to convey a modern and innovative image. In an interview with UCF Today, the university’s creative director, Peter Weitzel, explained that Gotham was chosen because it “felt human, modern and academic all at the same time.” He also noted that it was important for the font to be easily readable from a distance, as UCF uses it on banners and other large-scale signage.
Here are some interesting facts about the Gotham font:
- Gotham was used in Barack Obama’s 2008 presidential campaign branding.
- The font has been used in various film and TV projects, including The Wolf of Wall Street and The Daily Show with Jon Stewart.
- In 2016, the creators of Gotham released a new typeface called “Gotham Rounded,” which features rounded edges.
- Despite its popularity, Gotham has received criticism for its widespread use and potential overuse in certain contexts.
To better illustrate the distinct look and feel that the Gotham font brings to UCF’s branding, here is a table comparing the university’s old and new logos:
| Old Logo | New Logo |
|---|---|
| Uses traditional serif font | Uses modern sans-serif Gotham |
| Includes a stylized sun emblem | Uses a simplified shield shape |
| Colors: blue and gold | Colors: black and gold |
As the table shows, UCF’s switch to the Gotham font aligns with a broader trend of universities and other organizations opting for more modern and minimalistic branding.
Video answer to “What font does UCF use?”
In the YouTube video “Rating Fonts We’ve Never Heard Of”, the YouTubers rate several fonts they have not encountered before. The fonts reviewed include Blow Gothic, Blackcurrant, Discourse, Free House, Gravesend, and Lam Pod. The reviewers have different opinions on each font, with some being admired for their uniqueness and others being deemed unremarkable or unattractive. They stress that individual preferences matter when it comes to fonts, just as everyone has different shapes and sizes.
There are also other opinions
UCF uses Gotham and Chronicle as its primary fonts. Gotham is a sans serif font with geometric proportions, optimized for readability at small scales. It is available in multiple weights and is ideal for bold headlines or detailed technical information. A limited number of discounted Gotham font licenses are available for purchase by UCF communicators only.
UCF’s primary fonts are Gotham and Chronicle. Gotham is a sans serif font with geometric proportions, optimized for readability at small scales. Available in multiple weights, it is equally ideal for bold headlines or detailed technical information.
Since then, they’ve been updated to use Gotham — a bold, clean, san-serif font that aligns with our modern brand. Please avoid using Americana font in trademarks and any design project. A limited number of discounted Gotham font licenses are available for purchase by UCF communicators only.
More interesting questions on the issue
Keeping this in view, What makes UCF a good brand?
Answer will be: We are UCF. We speak with one voice. Speaking with one voice amplifies our message and ensures that our common mission resonates clearly and powerfully. Promoting our brand with unity, clarity and consistency helps everyone associate UCF with credibility and quality. Our brand is more than a logo.
What is the UCF logo? UCF is the primary branded entity in every communication. Divisions, offices and subunits are identified within the brand context. Our logo is the Pegasus. It is our badge and emblem. It creates, promotes and protects the integrity of the UCF message. It should be used to identify UCF on all communication materials.
Consequently, What is the UCF tab?
The Tab is our Primary Identity Mark intended to represent UCF to broad public audiences. It is a bold, modern visual representation of our brand. Its effect is strongest when used independently from other visual elements in a layout. It should not be altered in any way or be combined with other logos.
Likewise, What fonts are used in a Word document? The template uses the fonts Helvetica and Cambria. Arial may be used as a substitute font. If you have the font Gotham installed on your computer, please feel free to convert all text to that font. (Note: If you are sharing your final Word document with other users who do not have Gotham, the document fonts will not display correctly.)
What color font should I use at UCF?
Answer will be: Stick to UCF Colors. Hot pink might be tempting, but please stick with our brand colors of black and bright gold. Avoid using Americana font. Prior to 2006, our trademarks exclusively used the Americana font. Since then, they’ve been updated to use Gotham — a bold, clean, san-serif font that aligns with our modern brand.
What makes UCF a good brand?
We are UCF. We speak with one voice. Speaking with one voice amplifies our message and ensures that our common mission resonates clearly and powerfully. Promoting our brand with unity, clarity and consistency helps everyone associate UCF with credibility and quality. Our brand is more than a logo.
Keeping this in view, What is a UCF logo?
Answer: UCF is the primary branded entity in every communication. Divisions, offices and subunits are identified within the brand context. Our logo is the Pegasus. It is our badge and emblem. It creates, promotes and protects the integrity of the UCF message. It should be used to identify UCF on all communication materials.
Beside this, What is the UCF tab? The Tab is our Primary Identity Mark intended to represent UCF to broad public audiences. It is a bold, modern visual representation of our brand. Its effect is strongest when used independently from other visual elements in a layout. It should not be altered in any way or be combined with other logos.